It’s one of the biggest, if not the biggest week when it comes to fashion. It’s New York Fashion Week, and nothing pairs better along side the fashion designers innovative garments better than automobiles. While many may find the two an odd couple, we think the fusion of Lexus and fashion couldn’t be a better fit. The week included not only incredible art in the form of several Lexus vehicles, but also encompassed gourmet food and music. Here is a behind the scenes scoop of all things Design Disrupted.
It’s no secret that Lexus is one of the most successful luxury automotive companies or that they are constantly designing new car models that, in them selves, look like art on wheels. When you take their ability to create these canvas’ on wheels and combine them with some of the worlds most renowned fashion designers, Design Disrupted comes to life.
“Improve the world in unexpected, yet surprising ways, through both design and fashion” is how Lexus describes their vision for Design Disrupted and with the help of the creators of Open Ceremony they did just that. Designers Carol Lim and Humberto Leon’s passion for art and travel lead the pair to creating their fashion showroom Open Ceremony. Known for their desire to push boundaries, this gained the attention of Lexus, thus creating a platform for Design Disrupted to blossom. Once this platform was created with Open Ceremony, Lexus then sought out fashions most bold designer, Jeremy Scott.
Debuting his new prints to the public before his runway show, Scott teamed up with Lexus to wrap ten SUV’s with his space cowgirl theme designs and filled the streets of Manhattan. Lexus Corporate Marketing Manager Brian Bolain tells WWD.com in an interview: “His designs have been bold and disruptive in the fashion space. We recognize how that energy aligns with the direction of the Lexus brand.”
The Lexus Lounge
This years design was inspired by fusion, combining the worlds of virtual and reality, rigid and smooth, and powerful versus plush. Do you sense a theme happening? Like we stated earlier, when most think of cars they don’t immediately think of fashion, but the fusion of two different art forms can create something awesome. In this case, that awesomeness created by Lexus is the Lexus Lounge.
Located at Milk Studios in Manhattan, the sleek and sophisticated lounge was designed by Joel Fitzpatrick. In an interview Fitzpatrick stated that soft contrast to the intense silver-and-red pallete or the rest of the space’s look of a sexy sports car was no coincidence.“I was inspired by the graphic grill of a Lexus,” Fitzpatrick says.
Surviving the hustle of New York Fashion Week means knowing you be in it for the marathon, not the sprint. Fitzpatrick claimed that he wanted to give the lounge the same sort of calm you should feel when you’re sitting inside your luxury vehicle. The Lexus Lounge served up nothing less than VIP treatment you would expect from sitting inside your Lexus vehicle, attracting A-listers and today’s most stylish individuals, giving them a space to share ideas and recharge.
The space also included culinary delights from chef Carlo Mirarchi. The culinary all-star continued to inject the Design Disrupted theme by serving up appetizing fusion dishes for all of the lounge guests.